Considered one of the most promising and dynamic sectors in Morocco, and playing a leading role in increasing Moroccan exports, the Moroccan automotive market is experiencing an increasing pace of sales initiated in recent years.
According to statistics revealed by the association of importers of vehicles in Morocco -AIVAM-, sales of new cars have increased by 45% over the last 5 years and the car fleet has expanded by 36% in 6 years.
The automotive repair and maintenance sector is the core of the automotive services industry and is part of the automotive after-sales service that follows every new or used vehicle purchase, given that the market of sales is increasingly competitive, all companies in the sector are committed to reinforcing the tools to retain their customers, and thus the after-sales service sector becomes more and more competitive.
It can therefore be noted that a high-performing after-sales service will allow an increase in the frequency of visits and an increase in the purchase and conservation of customers.
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The Interprofessional Automotive Group in Morocco The assembly of the manufacturing, import and distribution of components and spare parts for all types of passenger cars, light commercial vehicles and heavy trucks, as well as subcontracting and technical services related to the maintenance and repair of vehicles.